Saturday, 12 January 2008

Weekend Wayne's World: TV Ratings

by Jes

Our Southern correspondant is back with his thoughts and musings on recent TV ratings for the NHL, in reference to a recent article by The Globe and Mail.

At the midway point of this season, national audiences on Versus are up 32 per cent from this time last year.

Versus is drawing numbers comparable with ESPN2's viewership in 2003-04, which was the last year of its deal with the NHL.

To which Wayne remarks: "When your ratings were 0.0, 32% DOES seem impressive..."


"On the downside, audiences for the Atlanta Thrashers have dropped 50 per cent. On the downside, audiences for the Atlanta Thrashers have dropped 50 per cent."

Wayne: As a Thrasher die-hard, I must admit the Thrash have been hard to watch this season; this may dovetail with Tim Tucker's column in the AJC after the Thrashers were eliminated after the playoffs about the miniscule TV audiences they got...

Jes: I'd figure the Thrash would be a fairly good draw because they play an offensive style of game and have exciting players like Hossa and Kovalchuk. Sure, the Thrash don't win a LOT of games, but at least they don't trap and trap and trap

"Why are the numbers up? The absence of prime-time content, as a result of the Hollywood writers' strike, is driving audiences to sports programming. Versus showcases Pittsburgh Penguins star Sidney Crosby at every opportunity."

Wayne: Is anyone else sick and tired of the Pittsburgh Crosbys? Besides, we've seen every rerun of "CSI", "CSI: Miami", "Law & Order: Special Victims Unit", etc...

Jes: Who would ever get sick of Sidney Crosby? yeesh. Well, it's good to see the NHL capitalize on someone else's suffering. Any break the NHL can get ...

Wayne: One day, when I get the time (and a new computer), I'll write WHY Versus sucks, but I think you can probably figure it out on your own...

Jes: Fortunately, Canadian coverage will always be far superior and easily accessible. From what I've ever seen VERSUS gives the NHL great coverage, and respects the sport, but just can't get through to enough eyeballs.

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