Wednesday, 21 November 2007

Photo(s) of the Day: Hockey Ad Spam

by Jes

We all know that hockey is a sport that needs a great deal of marketing to grow itself in the US of A. Creating good ads, however is not always easy.

Here are a few examples of some very weird/bad/screwy attempts to promote the game.

Earlier this year, Greenspon Advertising Southeast created and executed an ad buy in men’s urinals throughout 50 bars and restaurants in Charlotte, N.C. promoting the ECHL hockey team, the Charlotte Checkers.

The campaign simply featured a Charlotte Checkers branded hockey puck in the urinal. That’s all. Nothing more.

The campaign got out of hand, however, and made its way into dirty hands when the hockey pucks started disappearing.

What the puck? Who the hell is so desperate for a puck that they'll dig it out of a urinal????

OK, so a griffin is eating Turkey? Isn't that a little cannibalistic?

A 'meh' ad for a poor hockey game. It might have worked if they showed a big hit or a fight. Instead, we get Dominik Hasek making a save. Uh-huh.

Not a good excuse to listen to Michael Bolton, despite that Earl Sleek might tell you.

Finally! Truth in advertising.

Not an actual ad, but a good way to entice players to sign with the Florida Panthers.

Anyway, a Happy Thanksgiving to our American friends. Stay away from the Bud Light and drink some real brew. I'm sure your area sells Czechvar or a real Slavic Pilsner.

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