Tuesday, 10 June 2008

TSN Delivers Groin Shot to CBC

If TSN and CBC were in a UFC-style fight, TSN (via CTV) would be young strapping utilizing the ground-and-pound technique on the old over-the-hill 'ceeb'.

Punch by punch, TSN continues to pound away at CBC's hold on hockey in this country and the CBC doesn't appear to know how to use 'the guard' to defend properly in this fight. The CBC is still alive and kicking, but seems incapable of stopping TSN's offensive tide.

Another big blow was dealt this week as TSN purchased the rights to Canada's other national anthem, the song formerly known as the Hockey Night in Canada theme song. This comes after TSN signed a deal giving them more games to broadcast, featuring more Canadian content.

Watching TSN last night, they spent a LOT of time bragging about their new purchase, and how they delivered an elbow to the face of CBC.

I mean, look at the headline: "CTV SAVES 'THE HOCKEY THEME' SONG". As if TSN is the saviour protecting hockey fans from the evil cheapness of CBC.

Brilliant PR, methinks.

Toronto, ON - CTV Inc., together with Copyright Music & Visuals, today announced that CTV Inc. has acquired all rights to 'The Hockey Theme' in perpetuity, preserving the song's legacy and ensuring it will be heard on national television for years to come. 'The Hockey Theme' song will now live on CTV Inc. properties TSN, RDS and across Canada on CTV during coverage of the upcoming Vancouver 2010 Olympics as outlined below.

"The song has a long and storied history in Canadian sports and has become ingrained in the hearts and minds of hockey fans across the country. It is an iconic tune, embraced by Canadians everywhere, and we felt it was imperative to save it. We know we will be in hockey forever, so there's no doubt this acquisition will create value for us," said Rick Brace, President, Revenue, Business Planning and Sports, CTV Inc. "It's an honour and a privilege to own such a cherished piece of Canadiana

The problem, as I see it, is that the song will always be known as the Hockey Night in Canada theme song, and part of CBC's Saturday night coverage. The song can never be truly owned by TSN, because folks like me will always associate it with CBC, Don Cherry, Ron MacLean, and so on.

The song is classic, strong, and ... not modern. TSN is all about the fancy graphics, state-of-the-art technology, and being 'cool'. The song just doesn't fit TSN's theme, and is akin to having your 55-year old step-mom go to the mall wearing a pink Hannah Montana t-shirt.

It just doesn't seem right, does it?


DJ Gallo, a funny writer (and part-Slovak!) over at ESPN's Page 2, 'found' a letter that the NHL wrote to Tiger Woods after the golfer/corporate whore slagged the NHL.

Good stuff!

(Original Link)

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